Sanford, North Carolina, has seen a significant boost in tourism, with visitor spending increasing by 8.6% in 2023, according to the North Carolina Department of Commerce. The rise brought total spending to $104.59 million, placing Lee County among the top 12 counties in the state for tourism growth.

Wendy Bryan, Executive Director of Visit Sanford, credits the community’s vision and strategic partnerships for the record-breaking year. Key initiatives like the opening of a Welcome Center and collaboration with local businesses have contributed to making Sanford a desirable destination. The economic impact extends beyond tourism, supporting local jobs and bolstering Sanford’s appeal as a vibrant community.